To provide marketers with the most thoughtful and impactful solutions, leveraging the unique power of the world’s most influential video creators with their audiences.
By tapping into the best and brightest social creators and influencers available, we provide brands with a unique opportunity to make an authentic connection that is both genuine and effective. We break with the norms of standard advertising by connecting consumers with people they like, relate to, and trust.
Our goal is to elevate brands in the minds of consumers everywhere in a way that goes well beyond just the message. Our aim is to be personal, meaningful and impactful by activating the oldest and most effective form of advertising – word of mouth.
Click here if you’d like to know more about our mission and culture.
An MCN With a Heart for Creators and a Mind for Brands
Are we a Multi-Channel Network? The short answer is yes. We do operate MCNs globally, in fact we operate the largest MCN in China (the biggest video viewing market on Earth). However, we are decidedly different than most MCNs.
Thoughtful Media puts a lot of effort into the details. We pride ourselves on our close relationships with influencers and our understanding of how their audiences will positively impact brands. Our approach is unique because we feel that authenticity and integrity are paramount. We do our utmost to work with influencers who genuinely want to represent a brand. We refuse to shoehorn in talent simply because they are available.
It is core to our process that we rigorously evaluate the needs of our clients, carefully select the best creative partners, and work collaboratively to make sure that all parties are happy with the end results. Our aim is to always be an MCN with a heart for creators and a mind for business.
Thoughtful Media is led by a team of seasoned executives with extensive backgrounds in the international advertising and entertainment industries.
General Manager and CFO
Ms. Linh serves as the General Manager and Chief Financial Officer at Thoughtful Vietnam. As one of the founding executives of the Vietnam operation, she is accountable for all aspects including corporate structure, finance, legal human resource, administration and IT. She has a strong background in many functional areas.
Previously, Ms. Linh held a position as Chief Financial Officer at VietJet Aviation Joint Stock Company, the first privately owned airlines in Vietnam. She was also one of the airlines’ founders who supported the company in achieving great performance within the first three years: 45% local aviation market share, 98% brand awareness, and ranking No. 2 in most profitable airlines in Vietnam. Moreover, she was the first employee and founder of Toyota Financial Services Company in Vietnam and established this 100% foreign-owned financial institution owned by the well-known automobile corporation – Toyota.
In addition, she was Vice Chairwoman/the first Deputy Managing Director and Finance Director of McCann-Erickson Vietnam, which is a subsidiary of McCann Worldgroup for more than 10 years. In her early career, she served as the Senior Accounts Executive of Petronas Carigali Vietnam (a branch of Petronas – the Malaysian petroleum company.)
Ms. Linh holds a BA in Accounting and Finance from the Finance and Accounting University in Ho Chi Minh, Vietnam and The Swinburne University of Technology (Australia).
SVP Regional Development – ASEAN
Somyot Chairat is a seasoned Thai professional with over 20 years of experience in communication, research, and retail in several countries, including Indonesia, Thailand, Vietnam, Laos, Cambodia, and Myanmar. He has worked across many disciplines, including creative, media, event, activation, retail, planning and research, and digital with both international and local brands.
Before joining Thoughtful in 2014, Somyot served as the Managing Director of several leading Thai advertising agencies, including MediaVest Thailand and Publicis Thailand, as well as McCann Worldgroup, where he was given the Harrison Award for Great Leadership. He was responsible for the overall management of McCann-Erickson as well as for Momentum, the retail and activation group.
Chief Executive Officer
Dan Thorman serves as the Chief Executive Officer for Thoughtful Media Group (TMG). Dan focuses on strategic business development, corporate structure, and finance. Dan has broad experience managing corporate business and legal affairs across a diverse cross-section of functional areas. Specifically, he has focused efforts in the creation of online and television advertising solutions as well as early-stage company finance, operations and evolution, and technical project specification and management. In recent years, he has assisted in raising millions of dollars in corporate financing. Dan co-founded TMG to capitalize on the global changes occurring in the Online Media and Advertising sectors.
Prior to TMG, Dan served as a Managing Partner at MR Holdings, a Los Angeles based branded entertainment company focused on the television market. Since its founding in 2003, he successfully deployed over $25 Million is brand dollars into television media from major global advertisers. Dan also served as the Chief Financial Officer of INNX, Inc., a venture capital financed convergent media company which provided television news, internet content, and targeted advertising opportunities to hundreds of network television affiliates and advertisers across North America.
Before his work in online and television advertising solutions, Dan was a founding partner of San Francisco-based Ignition, Inc., a leading design and engineering company of interactive products and data integration solutions for large corporations. Ignition clients included Hewlett Packard, the United Nations, and McKinsey & Company. At Ignition, Dan managed operations of the company, including technical, financial and administrative functions. Dan also managed large software and technical development projects for clients with a specialty in technical problem solving and specification of hardware systems.
Dan has a BS in accounting from George Mason University and has passed the Certified Public Accounting (CPA) examination.
As a founder of Thoughtful media, Jak focuses on strategic expansion, creative development, and core advertiser sales. Jak is an accomplished and award-winning television producer specializing in reality, news, and integrated advertising for large advertisers. Jak co-founded TMG to capitalize on the global changes occurring in the Online Media and Advertising sectors.
Prior to TMG, Jak served as a Managing Partner at MR Holdings, a Los Angeles based branded entertainment company focused on the television market. Since its founding in 2003, he successfully sold and deployed over $25 Million in advertising budgets into television media from major global advertisers.
Jak also served as the Chief Executive Officer of INNX, Inc., a venture capital financed convergent media company which provided television news, internet content, and targeted advertising opportunities to hundreds of network television affiliates and advertisers in the United States and Canada. There, Jak was responsible for corporate vision, execution and oversight of 50+ persons in three domestic offices. While in his roles as CEO, Jak has been responsible for securing millions of dollars in seed, growth and mezzanine stages of financing, while attracting prominent executives from the media community to join as investors, advisors and directors.
Early in his career, Jak founded Parador Television Productions, an international television production company, which served the NBC, ABC, FOX, CNN, PBS, BBC and Discovery Channel Networks for nearly a decade. Clients include such notable and popular national programs as The Today Show, Weekend Today, NBC Nightly News, Dateline NBC, Good Morning America, ABC World News Tonight, CNN Travel Guide, World News Report, America’s Most Wanted, Religion & Ethics NewsWeekly and Headline News.
While at Parador, in 1997, Jak served as Executive Producer of the British-based investigative series, “Earth Undercover” TV series, which exposed illegal and exotic animal trade in 13 parts. Parador’s corporate clients included The International Fund for Animal Welfare (IFAW), Samsung Corporation, the governments of French Polynesia, New Zealand, Australia, The Cook Islands and Fiji which hired Parador to provide broadcast solutions and to generate revenue and awareness for their respective brands, identities and issues。
Executive Vice President, International Operations
Described by Campaign magazine as “one of the great personalities of our industry”, Dr. Ingrouille has headed major agencies in Asia Pacific, including McCann and Publicis. Hailing originally from Guernsey in the Channel Islands, he has worked and lived in the United States, Germany, Singapore, Thailand and Hong Kong. He studied at Exeter University and holds an MBA and PhD in Sociology.
Executive Vice President, Global Operations and Strategy
Prior to joining Thoughtful Media Group in 2014 Ryan spent over a decade working within the digital marketing, advertising and sales space and led operations teams for MySpace, Fox Audience Network, Break Media and Publicis/4D (Disney).
President of Thoughtful China, EVP Thoughtful Media Group
Timothy Kwok is one of China’s leading digital marketing professionals with global experience at companies such as Sapient, Communication Central Group (now known as Digitas China), Lemon Asia and Shepherd Digital, which he founded in 2007. Timothy joined Thoughtful China from Great Works, an award-winning full-service digital marketing agency with offices in Stockholm, Barcelona, New York, Tokyo and Shanghai.
Timothy has worked in diverse markets such as the U.S., India and Hong Kong, but has been based in Shanghai for the past eight years. He relocated to China with Lemon as director of operations, growing that business from 10 people in 2004 to about 70 people within 18 months, while also adding offices in Beijing and Shenzhen.
He has handled digital marketing for advertisers such as Audi, Agriculture Bank of China, BenQ, China Eastern Airlines, Electronic Arts, Forbes magazine, Goldman Sachs, Financial Times, Harvard Business Review, Jin Jiang International Hotels, KFC, Nippon Paint, Philips Lighting, Lucent Technologies, Mercer Consulting, Sony Electronics, TOTO, Jelly Belly Candy Company and Jardine Schindler.
Timothy’s project portfolio ranges from digital marketing campaigns to complex enterprise architecture solutions, such as word-of-mouth marketing, mobile and CRM campaigns, CMS development, large-scale data migration and system integration projects, as well as other mission-critical applications development.
Timothy is an active member of the Hong Kong Chamber of Commerce and the Canadian Chamber of Commerce and he serves as a commissioner of the Anti-Spam Committee of Internet Society of China (ASISC). He received a bachelor’s degree in economics as well as computing and information science from Queen’s University in Canada.
Nguồn tài trợ tài chính đã vượt hơn mức dự đoán khi công ty công bố việc áp dụng công nghệ mới tại Trung Quốc, cho phép các Creators chia sẻ video trên khắp các bảng video điện tử của quốc gia đó.
Ngày 20 tháng 5 năm 2015 tại Los Angeles, Mỹ
Tập đoàn Thougtful Media Group (TMG) , một mạng lưới đa kênh, đa nội dung toàn cầu (Multi-Channel Network - MCN) có văn phòng tại Los Angeles, Thượng Hải và Bangkok, đã khép lại một vòng thu hút nguồn tài trợ từ các nhà đầu tư trên khắp nước Mỹ, châu Âu và châu Á với tổng trị giá lên tới 8 triệu đô la trước việc chào cổ phiếu Series B được công bố vào quý này. Các nguồn quỹ sẽ được kết hợp lại với nhau để thúc đẩy sự phát triển của Thoughtful vào các phân khúc quảng cáo vào các thị trường mới trên khắp thế giới.
Hôm nay, tập đoàn Thougtful Media Group (TMG), một mạng lưới đa kênh, đa nội dung toàn cầu (Multi-Channel Network - MCN) có văn phòng tại Los Angeles, Thượng Hải và Bangkok, đã công bố khép lại một vòng thu hút vốn tài trợ với tổng trị giá lên tới 8 triệu đô la.
Giá trị tài trợ vượt hơn 2 triệu đô la so với ươc tính ban đầu từ các nhà đầu tư trên khắp nước Mỹ, Châu Âu, và Châu Á. Điều này cho thấy họ có xu hướng ngày càng quan tâm đến vị trí dẫn đầu của Thoughtful trong các thị trường mới nổi. Tin tức được đưa ra ngay khi Thoughtful công bố việc áp dụng công nghệ mới tại Trung Quốc sẽ cho phép gần 1000 Creators người Trung Quốc có thể dễ dàng chia sẻ video trên khắp các bảng video điện tử của quốc gia đó.
Thoughtful là mạng lưới đa kênh, đa nội dung toàn cầu đang có thị phần áp đảo tại Trung Quốc, với ước tính khoảng hơn 1/3 các Creators do người dùng tạo ra thuộc về mạng lưới Trung Quốc với tốc độ phát triển rất nhanh. Công ty cũng đã mở rộng thị trường sang khu vực Đông Nam Á, hiện diện nhiều nhất ở Việt Nam và Thái Lan với văn phòng mới mở tại Bangkok. Tại trụ sở điều hành ở Hoa Kỳ, nơi mà công ty sẽ mở thêm một đơn vị vào tháng 4 để phục vụ chiến dịch chính trị trước thềm bầu cử Tổng thống 2016, đơn vị này ước tính sẽ mang lại lợi nhuận vào quý này.
Jak Severson – Giám đốc điều hành Thoughtful cho rằng “Bằng việc tập trung công nghệ tại Trung Quốc song song với việc tạo tạo ra xu hướng ở các thị trường mới nổi, nơi các công ty quảng cáo đang tăng chi phí đầu tư và bằng việc sử dụng các Creators ở quy mô vừa và nhỏ sẽ ra ảnh hưởng cho chiến dịch chính trị ở Hoa Kỳ, chúng tôi đang ở một vị thế rất mạnh trong việc tạo ra lợi nhuận. Các Creators sẽ mang lại những kết quả truyền thông quan trọng cho các thương hiệu, các chiến dịch và các ứng cử viên.
8 triệu đô la sẽ được chuyển đổi sang việc chào cổ phiếu Series B vào cuối quý này. Các nguồn quỹ sẽ được kết hợp lại với nhau để thúc đẩy đà phát triển của Thoughtful vào các phân khúc quảng cáo vào các thị trường mới nổi trên khắp thế giới.
See all news at pr.co